Why Googled Gobbled Mobile Phone Startup For $750 Million

The latest addition in Google’s mind-boggling evolution is AdMob Inc., a start-up software developer of display ads for mobile phone applications, even as it continues to build Android, their own mobile operating system.

“The mobile Web is still in its early stages,” writes Susan Wojcicki, Google’s vice president for product management, in a blog post. “We believe that great mobile advertising products can encourage even more growth. That’s what has us excited about this deal.”

“It was one of the largest acquisitions yet for the 11-year old company and illustrated Google’s double-barreled strategy of luring in consumers with free access to billions of Web pages, books, maps and movies then charging advertisers to pitch their wares to Google’s huge audience,” says David Sarno of the Los Angeles Times.

Watch special video of Google acquisition. Photo courtesy of TechShout

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